Using market data to drill down to the exact companies that match our target market then building a 10k+ contact database for outbound, remarketing, direct mail, and more.
Starting with a full go-to-market playbook for each product: buyer personas, ideal customer profiles (ICPs), product positioning, feature-to-value mapping, and competitive analysis. Followed by sales enablement, pitch decks, battlecards, case studies, and testimonials.
Leveraging product marketing to create guides, whitepapers, videos, webinars, infographics, and more that drives demand generation.
Secured coverage in WSJ, CNBC, NBC Nightly News, Axios, Forbes, trade publications, and more. Honored with tens of awards including Inc 5000 (top 15%), CBInsights AI100, and Deloitte Fast 500.
Growing a marketing team takes precision. Gauging and matching sales growth, setting goals, and having a vision for how a new role will affect the funnel are all important.
In my latest role, product marketing and demand generation were top priorities — followed by marketing operations.
Sometimes you just have to pick up the phone. And when it comes to customer announcements, you would be shocked how many people will say yes if you just ask at the right time.
Achieved coverage in WSJ, BBC, CNBC, NBC Nightly News, Axios, Forbes, Inc, FastCompany, regional publications, trade publications, and so many more.
I've had the pleasure of bringing more than 10 products to market across aerospace, artificial intelligence, aviation, insurance, maritime, and more.
Are you interested in seeing first-hand the kind of content that has driven leads?
Content PortfolioI am more than just a marketer.
I'm a tinkerer, an enthusiast, AI prompt writer, and a traveler.
1,000,000 miles driven.
100+ 3D prints designed in CAD.
10 Countries Traveled.
1 Car Built By Hand.